The 1916 Company
The 2,000 square feet showroom was carved out to accommodate a well-appointed watch showroom for The 1916 Company, where clients can comfortably peruse, deliberate and enjoy the carefully curated watch collections and sit down to have intimate and educational discussions with the watch specialists. The showroom is incorporating the very first global De Bethune embassy/ showroom.
Experience the grand unveiling of the world’s first De Bethune Lounge and The 1916 Company Watch Collectors Salon in Hong Kong.
The showroom features a striking stone bar adorned with elegant gold details, elevating the guest’s experience to new heights of sophistication and style. A bespoke antique mirror serves as the backdrop for a meticulously curated wine collection, creating a visually captivating impact.
The lounge area is furnished with designer loungers and coffee tables, thoughtfully arranged to accommodate various gatherings and events.
A striking feature cabinet at the center of the Salon seating area highlights meticulously curated watch pieces that embody the unparalleled craftsmanship and artistry of De Bethune.
Behind pairs of elegant black mullioned sliding doors lie two exclusive De Bethune rooms. The walls are adorned with captivating wallpaper depicting a starry sky, echoing the exquisite design of the De Bethune DB25 watch. Hand-added showers of stars guarantee the unique character of this panoramic display, reminiscent of the watch’s handmade craftsmanship. Complemented by a posh black carpet floor, midnight dark blue draperies, and stage-like spot lighting, a mysterious atmosphere envelops the space, providing the perfect environment for watch specialists to offer personalized service to their discerning clientele.
Seamlessly integrated into the design is a dynamic watch trading room, cleverly concealed behind a sliding partition. This ensures functionality harmoniously coexists with aesthetics in the overall layout of the 1916 Salon.
Together, the De Bethune lounge and the 1916 Salon create an enchanting environment where patrons can indulge in a truly unique and stylish salon shopping experience. Clients can comfortably peruse, deliberate, and enjoy the meticulously curated watch collections while engaging in intimate and educational discussions with the watch specialists. Step into a world where luxury, elegance, and exceptional service converge in a space meticulously designed to captivate and delight.
Client’s Words
“We worked closely with Clifton and his team of dedicated designers to create a brand new DNA for the showroom, thoughtfully select the right finishes and furnishings. They were professional, resourceful, forthcoming and innovative. Always pushing the boundaries, challenging our team to consider alternative designs, accommodating of the clients’ needs at the same time ensuring quality and consistency throughout the process.
They worked well under pressure and within strict time constraints set by the building and landlord, they responded quickly to our needs which changed occasionally due to issues such as budgets and adaptability. Overall, the company delivered a product and showroom we feel proud to rebrand as the 1916 showroom as well as incorporating the very first global De Bethune embassy/ showroom.”
