“The majority of retail space designs is often somewhat stereotyped. This is particularly true in the case of telecommunication industry retail stores in Hong Kong, where driving sales is more important than creating a memorable customer experience. During the process of the brand revamp for 1O1O and one2free in terms of customer experience, we were fortunate to have the benefit of Clifton Leung’s unique and detail-minded design. Within a short period of 3 months, we launched 4 new flagship and concept stores. It is not an easy task to create a totally different image for a deep-rooted brand and it is even more challenging to create two distinct shop images for two brands which have completely different target customers. Clifton Leung’s revolutionary design has received an overwhelming market response in the arena of retail space design.”

Irene Leung

Vice President, Mass Market, CSL

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