“We partnered with Clifton Leung to bring to life our 1010 brand vision, engaging global lifestyle seekers in our retail stores. From the first meeting, Clifton got inside the brand personality and our retail vision, redefining the traditional “mobile phone shop” and shifting the focus to create a luxurious members’ club experience for customers. Clifton’s design process ensured a unique and creative concept ‘the grand voyage’, balanced with the commercial awareness of delivering what the retail space is designed to do, which is to encourage consumer spending. The design made me positively nervous, as it pushed the boundaries for the category and made us think about the overall vision. The result – Clifton’s designs are striking and emotional, playing a critical role in redefining the 1010 brand experience.”
Mark Liversidge
Chief Marketing Officer
CSL Limited