Located at Duddell Street, the Siemens showroom begins in the street with a light strip framing the ceiling to floor windows drawing the eye into the showroom. Once inside, stark white walls and ceilings and a cream tiled floor make the products stand out. The appliances are displayed in a modern kitchen setting with woodgrain panelling. All the lines, from the counters to the walls, are clean and sharp. It creates a feeling of order and refinement, of clean uncluttered elegance.

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