In a 600 sqf outlet where hundreds of sneakers and sportswear items will have to be exhibited, the first challenge that has to be tackled in terms of design is to maximize the image effect in an outlet with a relatively small size. A full-height logo with the brilliant red and white colours is installed facing the main entrance of the shop. This key design feature, not only catches the attention of passers-by, but implies the powerful nature of the sports brand.

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